Homepage ADVERTISEMENT 05-11-2021
Bia Viet to sponsor 31st SEA Games, 11th ASEAN Para Games
Thursday,  4/29/2021, 13:55 

Bia Viet to sponsor 31st SEA Games, 11th ASEAN Para Games

By Thuan An

Representatives of Bia Viet and the organizing committee of the 31st Southeast Asian Games and the 11th ASEAN Para Games sign a sponsorship agreement – PHOTO: BIA VIET

HCMC – Bia Viet, a beer brand of HEINEKEN Vietnam, has signed a sponsorship agreement with the organizing committee of the 31st Southeast Asian Games (SEA Games) and the 11th ASEAN Para Games to become an official sponsor of these regional sporting events.

Vietnam will host the 31st SEA Games and 11th Para Games in Hanoi City on November 21. This regional spectacle will offer Vietnam the chance to convey its uniqueness as a nation as it will host as well as compete.

“Regional sporting events such as the SEA Games and Para Games play a crucial role in presenting Vietnam to the international audience. Partnering with sponsors such as Bia Viet will go a long way in ensuring the outstanding success of these events,” said Tran Duc Phan, deputy general director of the Vietnam Sports Administration and vice president of the 31st SEA Games’ and 11th ASEAN Para Games’ organizing committee.

The SEA Games and Para Games will put on display Vietnam’s dedicated spirit reflected in its hosting of the events and the commitment of its athletes. Bia Viet, created to honor the national spirit that unifies this diverse country, has aptly become an official sponsor of these regional sports events. The sponsorship amount will be finalized and announced in June.

Speaking at the sponsorship signing ceremony, Alexander Koch, HEINEKEN Vietnam’s managing director, on behalf of Bia Viet, said, “We are honored to become an official sponsor of the 31st SEA Games and 11th Para Games, which have been made possible thanks to the Government’s successful management of the Covid-19 outbreak.”

Bia Viet is the latest member of HEINEKEN Vietnam’s brand portfolio. The brand donated VND10 billion to support Covid-19 frontline workers at healthcare centers and quarantine facilities in April last year and gave VND3 billion to those affected by natural disasters in Central Vietnam last November.

Share:
   
Others
>>Read more:
© 2016 - 2020 The Saigon Times.